Jason Sigmon

Dec 29, 2025

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7 min read

The Hype is Dead. The Slop is Real.

10 Trends That Will Actually Define 2026

Jason Sigmon

Essay

Dec 23, 2025

•

12 min read

The Invisible Handshake

How "Access Journalism" Turned Your Favorite Creator Into a Corporate Hostage.

Jason Sigmon

Gaming

Dec 22, 2025

•

10 min read

The Fall of Xbox

How the Trillion-Dollar Underdog Lost Its Soul

Jason Sigmon

Ad Analysis

Dec 16, 2025

•

7 min read

Ba Da Ba Ba Ba... I’m Hating It

McDonald’s, Coca-Cola, and the growing backlash against AI-generated advertising

Jason Sigmon

Essay

Dec 10, 2025

•

7 min read

Ads Won’t Ruin ChatGPT

But They Might Save OpenAI

Jason Sigmon

Film

Dec 9, 2025

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13 min read

The Star Who Wasn't There

Tilly Norwood and Hollywood's Fight for the Future of Acting

Jason Sigmon

Can Anything Save League of Legends eSports?

Nov 19, 2025

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13 min read

Can Anything Save League of Legends eSports?

Fun to Watch, but a Terrible Business

Jason Sigmon

Essay

Oct 7, 2025

•

11 min read

The New Playbook

Why women's sports leagues must create new business models to survive

Jason Sigmon

AI Newsletter

Sep 16, 2025

•

7 min read

YouTube Wants YOU

To Be a Creator

Jason Sigmon

AI Newsletter

Aug 26, 2025

•

7 min read

Runway Goes Gaming

Runway ML announces their new gaming model

Jason Sigmon

Essay

Aug 22, 2025

•

4 min read

The Fall of an Influencer King

How a Sanitary Pad Scandal May Bring Down a Digital Empire

Jason Sigmon

AI Newsletter

Aug 19, 2025

•

6 min read

Should AI Change an Ending?

What happens when a Studio uses AI to change the ending of a classic film?

Jason Sigmon

Essay

Aug 14, 2025

•

15 min read

The House of Labubu

How Pop Mart Built a $47 Billion Collectible Empire

Jason Sigmon

AI Newsletter

Aug 12, 2025

•

5 min read

Would you Like Music with Your Order?

ElevenLabs launches Music Generator Cleared for Commercial Uses

Jason Sigmon

AI Newsletter

Aug 5, 2025

•

14 min read

Vogue's AI Model Scandal

Vogue ignited a firestorm when it decided to feature an AI model

Jason Sigmon

Essay

Aug 1, 2025

•

6 min read

Is Anthropic's Dominance a Mirage?

A Groupon Lesson for the AI Era

Jason Sigmon

AI Newsletter

Jul 29, 2025

•

9 min read

Trump and Creators Go To War

Trump says AI Models shouldn't have to pay for data

Jason Sigmon

Essay

The Half-Billion-Dollar-Hole in the World’s Most Exciting Sport

Jul 25, 2025

•

11 min read

The Half-Billion-Dollar-Hole in the World’s Most Exciting Sport

Inside the viral fight league that's bleeding cash, and the billion-dollar rival that can't save it.

Jason Sigmon

AI Newsletter

Jul 22, 2025

•

8 min read

Netflix Embraces AI

The company announced they used GenAI to speed up production

Jason Sigmon

AI Newsletter

Jul 15, 2025

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5 min read

Grok finds a Waifu

After an underwhelming launch, Grok's Companion feature may save the model

Jason Sigmon

Event Writeup

Jul 10, 2025

•

5 min read

Did Grok 4's Launch Miss the Mark?

What happens when AI Companies forget bbout taste

Jason Sigmon

Jul 8, 2025

•

6 min read

ChatGPT Psychosis

People are increasingly using AI as a therapist, but is it making them lose grip on reality?

Jason Sigmon

Jul 1, 2025

•

5 min read

The Zuck Tries to Catch Em All

Meta spends big trying to capture top AI Talent

Jason Sigmon

AI Newsletter

May 8, 2025

•

6 min read

Netflix.ai

Netflix new redesign places a big bet on AI Search

Jason Sigmon

Apr 29, 2025

•

6 min read

Are Game Developers Cooked?

The gaming industry begins to change its tune on AI

Jason Sigmon