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Should AI Change an Ending?
What happens when a Studio uses AI to change the ending of a classic film?
Jason Sigmon
August 19, 2025
This week, I have a fitness app entering Beta Testing, demo made for workout group here, and i’m starting to make video guides for how to use n8n automations. If either of those are interesting to you, please follow my YouTube and reach out.
For the newsletter, I wanted to focus on Bollywood.
As Hollywood is grappling with what they're going to do with AI, Bollywood is going in the opposite direction, trying to find every possible use for AI to both improve the experience and cut down costs.
From revolutionary lip-sync technology that's fooling millions of viewers to AI-altered movie endings sparking industry-wide backlash, this week I wanted to showcase the promise and the peril of AI in entertainment. The open question is whether creators will maintain control over their art in the process.
Image | AI Director
TL;DR: Eros International used AI to rewrite the tragic ending of 2013's 'Raanjhanaa' into a happy ending without consulting the director or stars, sparking industry-wide backlash.
Key Points:
Eros changed the story from the lead character dying to now surviving using AI
The Director called it a "deeply troubling precedent"
The lead actor said it "stripped the film of its very soul"
The Big Picture: This controversy opens a potential new challenge in the age of AI. If studios can unilaterally AI-alter completed films, even classics, it establishes precedent for retrospective "fixing" of any commercially suboptimal artistic choices. Audiences and Creatives must answer the question does the original artistic vision deserve protection when AI allows “suits” to make wholesale narrative changes cheaply and easily.
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