Source: Imagen
For decades, every new sports league has tried to follow the same playbook: be like the NFL.
Get a massive TV deal, share the money, and watch the profits roll in.
It worked for the football giants who grew up in a world with only three TV channels.
But what if, in today's world of infinite streaming, TikTok, and video games, that playbook is completely wrong?
Women's professional sports leagues like the WNBA and NWSL are trying to grow in a totally different universe.
They aren't just competing with other sports; they're competing for attention against everything on the internet.
Their historic challenge, and their greatest opportunity, is to realize that the old path to success is gone and a new one must be built from scratch.