The Fall of an Influencer King

Imagine trusting someone so much you’d buy almost anything they recommended.

You follow their life, you watch their videos, and you buy the products they create because you believe in them.

But what happens when that trust is not just broken, but shattered into a million pieces, revealing a nightmare underneath?

Right now this is the devastating story unfolding in China, centered on a man named Xin Youzhi, better known to his nearly 100 million followers as Xinba.

He is not a simple influencer; he is an e-commerce titan, that can sell millions of dollars' worth of goods in a single night.

Now, his empire is crumbling under the weight of a scandal so horrifying, and yes, also so odd.

His own brand of sanitary pads have been linked to cancer.