Essay

Essays

Essay

Jan 14, 2026

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10 min read

The Compliance Theater

How Meta Built a $16 Billion Fraud Machine

Jason Sigmon

Essay

Dec 23, 2025

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12 min read

The Invisible Handshake

How "Access Journalism" Turned Your Favorite Creator Into a Corporate Hostage.

Jason Sigmon

Gaming

Dec 22, 2025

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10 min read

The Fall of Xbox

How the Trillion-Dollar Underdog Lost Its Soul

Jason Sigmon

Ad Analysis

Dec 16, 2025

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7 min read

Ba Da Ba Ba Ba... I’m Hating It

McDonald’s, Coca-Cola, and the growing backlash against AI-generated advertising

Jason Sigmon

Essay

Dec 10, 2025

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7 min read

Ads Won’t Ruin ChatGPT

But They Might Save OpenAI

Jason Sigmon

Film

Dec 9, 2025

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13 min read

The Star Who Wasn't There

Tilly Norwood and Hollywood's Fight for the Future of Acting

Jason Sigmon

Essay

Oct 7, 2025

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11 min read

The New Playbook

Why women's sports leagues must create new business models to survive

Jason Sigmon

Essay

Aug 22, 2025

•

4 min read

The Fall of an Influencer King

How a Sanitary Pad Scandal May Bring Down a Digital Empire

Jason Sigmon

Essay

Aug 14, 2025

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15 min read

The House of Labubu

How Pop Mart Built a $47 Billion Collectible Empire

Jason Sigmon

Essay

Aug 1, 2025

•

6 min read

Is Anthropic's Dominance a Mirage?

A Groupon Lesson for the AI Era

Jason Sigmon

Essay

The Half-Billion-Dollar-Hole in the World’s Most Exciting Sport

Jul 25, 2025

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11 min read

The Half-Billion-Dollar-Hole in the World’s Most Exciting Sport

Inside the viral fight league that's bleeding cash, and the billion-dollar rival that can't save it.

Jason Sigmon

Essay

Feb 17, 2025

•

13 min read

The End of Hollywood

How the China Boom Led to a Creative Bust

Jason Sigmon

Essay

The Compliance Theater

The Invisible Handshake

The Fall of Xbox

Ba Da Ba Ba Ba... I’m Hating It

Ads Won’t Ruin ChatGPT

The Star Who Wasn't There

The New Playbook

The Fall of an Influencer King

The House of Labubu

Is Anthropic's Dominance a Mirage?

The Half-Billion-Dollar-Hole in the World’s Most Exciting Sport

The End of Hollywood

Reels, Thrills, and Bills