This week I've been heads down trying to get my AI fitness app up off the ground. Making good progress and hoping to have it in the app store by mid-September.
If you are interested in testing it, let me know.
This week we have stories on:
Runway’s Gaming Model
AI Creating New Music Genres
Fake Journalists
Netflix’s AI Rules
Hope you have a good week!
-Jason

Flux | Runway’s Gaming Worlds
TL;DR: Runway launches Game Worlds beta, letting players create and explore AI-generated interactive narratives in real-time with personalized stories, characters, and visual experiences.
Key Points:
Three preset games showcase different genres: "The Last Score" (heist), "Athena Springs" (mystery), and "The Gallic Storm" (interactive history)
Ability to create custom games with both Chat and Comic visual modes
Images generate in real-time as stories unfold, with plans to integrate video generation capabilities
The Big Picture: Runway ML has been one of the leaders in video generation, partnering with Lionsgate Studios last year. Runway is now expanding their GenAI empire by going into gaming. This puts Google and Runway as the leading US based Video AI specialists as they are now competing in both film and gaming.
There's an argument to be made that this model will disrupt the $200B gaming industry, but I urge caution before betting on that. Making games that are fun is much harder than making videos that are entertaining. This will allow studios to make more games, I'm less confident in how many quality indie games can now get released due to the Runway or Google’s new models making it easier.

Flux | New Genres
TL;DR: Stability AI researched 337 AI music pieces and found professional artists are using AI as co-composition tools, potentially spawning new genres and enabling instant multi-language releases.
Key Points:
Artists like Holly Herndon and Grimes released AI voice models for fan collaborations
K-pop group MIDNATT released "Masquerade" in 6 languages simultaneously using AI translation capabilities
Artists are creating custom datasets from their own music to avoid copyright issues and craft unique sounds
The Big Picture: Unlike dot com era where the technology was a negative for the music business. AI is enabling artists to become AI conductors, orchestrating tools that expand their creative possibilities. Expect the next 12 to 24 months to be a challenge as the music industry determines what of AI music they consider truly original works versus cheap knock-offs.But it is going to enable more people to become musicians and produce high-quality sound, and also enables a shift from technical skill to pure creativity and taste. This mirrors past revolutions: sampling was once "theft," auto-tune was "cheating," and now both define entire genres. We likely similar change in attitude with musicians incorporating AI.

Fal | Fake Robo Journalist
TL;DR: At least six major publications including Wired and Business Insider removed articles after discovering they were written by "Margaux Blanchard," a fake AI-generated freelancer who pitched convincing but fabricated stories.
Key Points:
Wired published a story about Minecraft weddings that cited non-existent sources before removing it weeks later
Business Insider removed two first-person parenting essays after being alerted to authenticity issues
The Publications admitted failures in fact-checking and have since "bolstered verification protocols"
The Big Picture: This scandal exposes a critical vulnerability in modern journalism's freelance ecosystem. As AI becomes sophisticated enough to pitch convincing story ideas and write passable articles, news organizations face an existential challenge: How do you verify human authorship without alienating legitimate freelancers? The incident reveals that even tech-savvy publications like Wired can be fooled, suggesting the industry needs entirely new verification frameworks.

Flux | AI Guidebook
TL;DR: Netflix publishes formal GenAI guidelines for production partners, requiring transparency and prohibiting AI from replacing talent performances without consent, while revealing AI cut VFX costs 10x on The Eternaut series.
Key Points:
Netflix mandates five principles including no copyright infringement, secure environments, and explicit consent for talent replacement
Guidelines require escalation to Netflix contacts if any principle violations occur, with written approval potentially needed
GenAI outputs must be temporary and cannot be part of final deliverables without proper clearances
The Big Picture: Netflix revealed the first industry guide for GenAI usage. After the 2023 strikes nearly broke the industry over AI fears, Netflix's guidelines represent the first major attempt at establishing global production standards. Netflix has decided to avoid banning AI outright and instead focus on establishing clearer guidelines around its usage. Every AI use now requires documentation, approvals, and consent trails.
This changes AI into just another production tool with paperwork. Netflix’s advantage is that operate in more than 190 countries, many beyond union reach. These guidelines aren't legally required, but they do give Netflix some protection. Netflix is betting that transparent AI use with guardrails will prevent another strike while still achieving those 10x cost savings that make Wall Street loves.
Reels
Voice Acting 2.0: ElevenLabs' v3 model brings emotion controls and unlimited speakers to text-to-speech in 70+ languages
AI Takes Control: TikTok Shop is forcing advertisers to use GMV Max algorithm for all campaigns starting September, despite brand pushback
Box Office Crystal Ball: AI startup Largo.ai predicts script success by analyzing 400,000 films, tripling studio greenlight rates
Disaster Prep Goes AI: Tokyo releases Mount Fuji eruption simulation showing ash reaching city in 2 hours
Thrills
Fitness Revolution: Google's Gemini-powered health coach for Fitbit will create dynamic workout plans and sleep schedules starting October
Game Dev Goes AI: Dead Space creator Glen Schofield is "100% behind AI" for game development, comparing fears to when Photoshop disrupted art
Apple Opens Up: Xcode 26 beta shows Claude integration coming, marking Apple's first ChatGPT alternative
Bills
Meta's Political Play: Facebook parent launching California super PAC spending tens of millions to back AI-friendly candidates for 2026 governor race