ChatGPT | Embracing AI
TL;DR: Netflix is using AI to slash production costs on its shows and is now planning to use that same tech to create interactive ads that tailor themselves based on the viewer.
Cutting Costs: Netflix used Gen AI to speed up VFX work and reduce production expenses, a move that could become standard practice in the industry.
The Interactive Pitch: The new plan involves ads that change based on what the user is watching / has watched.
Why Do It?: This approach promises advertisers unprecedented levels of engagement and data on what actually captures a viewer's attention.
Summary:
Netflix finally admitted what many in the industry already suspected: it is using GenAI. While that’s causing some expected grumbling from creative professionals, the really interesting piece of this is what Netflix plans to do next. The company is now floating the idea of interactive ads that would customize themselves based on your browsing and usage history.
For advertisers, this is the holy grail: a focus group of one that provides instant, personalized feedback. For the rest of us, it’s a bit creepy and brings up a ton of privacy questions.