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Your TV Will Watch You Now
TCL plans to use GenAI to promote Targeted Ads on their TVs
Jason Sigmon
December 12, 2024
TV Watching You | Flux
TCL is employing generative AI to produce short films for its streaming service, aiming to reduce production costs and enhance ad targeting. TCL is introducing a new approach to content creation by using generative AI for its short films, which will debut on its free streaming service, TCLtv+. The films combine real actors with AI-generated characters and special effects, aiming to familiarize viewers with AI-produced content.
These films were produced in just 12 weeks, showcasing the speed and cost-efficiency of AI in media production. TCL sees this as creating a new "flywheel effect" where AI and advertising mutually reinforce content production and consumption.
Reels
AI Entertainment Studio | Flux
As Hollywood Studios explore how they can and cannot use generative AI, some new studios are popping up with generative AI at their core.
50 Cent never one to let a good controversy go to waste, has come out with a new fake AI video of Jay-Z and Diddy being arrested together.
Expect to see more celebrities turning to generative AI to create situations and simulations that may have been harder before.
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