Netflix’s GenAI Play

Netflix

Netflix, after shutting down its internal gaming divisions, is now exploring generative AI in game development. Mike Verdu, previously at the helm of Netflix's gaming efforts, is now leading this initiative. The focus is on enhancing creativity and agility in game creation, echoing the rapid innovation seen in the gaming industry of the 90s.

Reels

X Marks the Spot

Prime Video has introduced 'X-Ray Recaps', a feature using generative AI to provide viewers with quick, spoiler-free summaries of TV show episodes. This tool, exclusively in beta for U.S. Fire TV users, enriches the viewing experience by allowing easy catch-ups or refreshers on plot points directly within the platform for Amazon MGM Studios Original series.

Disney’s AI Office

Disney

Disney has launched the Office of Technology Enablement (OTE) led by CTO Jamie Voris to explore and manage the integration of AI and Mixed Reality (XR) technologies across its operations, aiming to innovate while navigating the potential risks. Eddie Drake steps in as the new Walt Disney Studios CTO as part of this strategic shift.

A Little to the Right…Perfect

Runway has enhanced its AI video platform by introducing advanced camera controls for Gen-3 Alpha Turbo, allowing users to manipulate scenes with unprecedented 3D precision, mimicking real-world camera movements. This update positions Runway at the forefront of AI-driven filmmaking, offering tools that simulate a physical environment, enhancing creative control over video content.