House of AI

Disney is preparing to launch a major AI project aimed at enhancing its storytelling capabilities, focusing particularly on improving post-production and visual effects. Bob Iger has commented on AI, suggesting that instead of worrying about its disruptive potential, we should consider how AI can aid in crafting better stories and reaching wider audiences.

Reels

Failing to Read the Room

Video Link

Fiverr's latest AI-themed advertisement, titled "Nobody Cares: The Musical," has sparked controversy by making light of AI's impact on the creative industry, despite significant ethical concerns. The ad, which ironically uses AI to highlight its use among freelancers, has been criticized for its tone-deaf approach to a sensitive topic.

I’m Ready Coach

GameChanger, under Dick’s Sporting Goods, has introduced Film Room, an AI tool designed for youth basketball and volleyball. This tool analyzes game footage to identify key moments, making advanced game analysis accessible to youth teams for coaching improvements.

On to Orion

OpenAI is set to release its next big AI model, codenamed Orion, by December, initially rolling it out to select business partners rather than through ChatGPT. This strategic release aims at allowing companies to develop new products and features, with Microsoft planning to host Orion on Azure as early as November. Expect your holiday social feeds to be filled with 10 ways to use Orion to solve every problem under the sun!