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Are Game Developers Cooked?
The gaming industry begins to change its tune on AI
Jason Sigmon
April 29, 2025
Flux | Devs Cooked?
Are Game Developers Cooked?
TL;DR: The gaming industry’s resistance to GenAI in game development is starting to show signs of strain as industry adoption grows, reportedly 60%+, with AI demonstrating the ability to create engaging games faster.
Key Points:
Nintendo continues to resists generative AI, prioritizing human creativity amid IP concerns
Yoko Taro, creator of Nier, predicts AI could reduce creators to “bards” discussing games
Most studios (62%) already use AI for tasks like asset creation, with tools like Ludo.ai.
Why It Matters:
Nintendo’s steadfast resistance to generative AI, rooted in a commitment to human-driven creativity, is increasingly at odds with an industry where 60%+ of studios, per a Unity report, use AI to streamline development. Meanwhile, experimental AI-generated games like Oasis, a Minecraft-like title created entirely by a transformer model, prove AI can produce playable content.
I expect we will not see major studios fully adopt the potential of AI. Instead, we will see new leaner studios emerge that are able to create more interactive narratives quicker that fully utilize the power of AI.