Watch, Click, Shop 

Escapade Media is unveiling its innovative AI-powered Revealit TV platform at Mipcom, the premier international content market in Cannes. This platform, launching in Australia, allows viewers to engage with on-screen content through apps featuring virtual try-ons and voice interfaces, providing a shoppable, interactive experience and opening new monetization channels for content creators.

The introduction of Revealit TV could have significant implications in the U.S. market, where the integration of AI-driven features into mainstream broadcasting has the potential to transform viewer engagement and advertising models. By enabling instant product purchases and unlocking exclusive content directly from the screen, this platform could redefine how U.S. audiences interact with media and open lucrative revenue streams in digital advertising and e-commerce.

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The All Seeing Ring AI

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The AI Grill

At TheWrap's TheGrill conference, key figures from Hollywood discussed the promise and pitfalls of AI in entertainment, emphasizing ethical guidelines and rights protections. Alexandra Shannon from CAA highlighted innovative strategies like the CAA Vault to safeguard artists' digital likenesses, while acknowledging both the challenges and opportunities that AI presents.

Zooming out of Meetings

Zoom is developing a feature that allows users to create AI avatars to deliver messages on their behalf, potentially eliminating the need for attending some remote meetings. This tool generates an avatar that mimics the user's appearance and voice, enabling users to send pre-recorded video messages and is expected to be available as a paid add-on in 2025.