Veo into the Future

TLDR: Google has a new Video Tool

Google has gotten sick of being passed by its competitors and is beginning to roll out Veo and Imagen 3 on Vertex AI. Veo is an AI Video Generation tool that is not as great, but at least gives Vertex users a new tool.

Developed by Google DeepMind, Veo generates high-definition videos from text or images, suitable for cinematic quality. It can produce videos over 60 seconds with consistent frame-level visuals, ideal for marketing and creative industries.

Companies like Agoda, Mondelez International, and WPP are early adopters, using these models to enhance their content creation processes.

Reels

And Cut

TLDR: New tool for video production and automatization

Channel 1's AI tools, First Cut and Prism, aim to transform video content production by automating workflows, allow for rapid formatting, and language customization.

First Cut and Prism by Channel 1 automate the video production process, allowing for the transformation of raw footage into finished, platform-specific content with ease.

Notable clients like Sweden’s TV4 and Turkey's TRT have utilized these tools, with TV4 employing Channel 1's tech for a daily news broadcast pilot, proving the technology's efficacy.

Channel 1 previously made headlines with an AI-driven news broadcast featuring virtual anchors, showcasing personalization and efficiency, allowing for language changes on-demand.

Prism allows for the adaptation of content into various formats suitable for linear TV, Video on Demand, Free Ad-Supported Streaming TV (FAST), and social media, available in over 30 languages.

Churchill Back to War

TLDR: Netflix's new series 'Churchill at War' leverages AI to enhance viewer experience by voicing Churchill's speeches and colorizing archival footage.

Imagine Entertainment used AI to recreate Winston Churchill's voice from his written speeches, allowing him to "narrate his own story" in the Netflix docuseries 'Churchill at War'. This approach aims to provide audiences with a first-person perspective of Churchill's wartime decisions.

The series also utilized AI to colorize historical photos and videos of Churchill, making the content more vibrant and engaging for modern audiences. 'Churchill at War' stands out by using AI to deepen the narrative rather than just for novelty or cost-cutting, presenting a case where AI contributes positively to documentary filmmaking.

One area that is still missing is the launch of AI avatars where viewers can help historical figure, aka Churchill, questions about what they are watching.

AI Ads are Kind of Sus

TLDR: The world is not sure how AI Ads are actually going to work

AI technology is being marketed for its ability to perform tasks traditionally done by humans, from shopping assistance to creative endeavors like writing emails or generating art. The Browser Company's AI browser, Dia, exemplifies this trend where an AI chatbot sends a gift suggestion email to the CEO's wife, showcasing a potential shift from human-to-human to AI-mediated communication.

This use of AI in ads often reveals a stark reality: the technology might be distancing us from human interactions. There's a growing discomfort with how AI is depicted in advertising, which sometimes feels dystopian, as it automates what were once personal, emotional tasks, yet it also reflects how AI is indeed being used today.

AI's portrayal in ads often lacks clear, beneficial use cases, instead presenting it as a broadly capable but somewhat vague entity, leading to a general public skepticism about its real-world application and ethical implications.

While AI could potentially free up time for more human-centric activities, current advertising tends to gloss over or entirely bypass this narrative, instead focusing on AI's ability to perform tasks that might one day replace human roles entirely.