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The Little Shawarma That Could
The lessons from how a Turkish game used AI to top the charts in China
Jason Sigmon
November 05, 2024
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"Shawarma Legend," crafted by Turkish developer Eyad AlShafei, has skyrocketed in popularity in China following its re-release on the Apple App Store. The game has not only topped the charts but has also captured the hearts of gamers with its unique gameplay, AI-enhanced graphics, sound, and voice acting.
These elements have struck a chord with the Chinese audience, enriching the gaming experience and building a cultural bridge.
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