Let’s Get Physical

Bernard Marr on Forbes discusses the emerging trend of Physical AI, which combines AI with physical systems to create intelligent machines that interact with the real world.

I’d expect we will also see physical AI dramatically change how movies are made, offering directors and crew members intelligent robotic systems capable of managing lighting, camera movement, and even performing stunts with precise, real-time adaptability. This could lead filmmakers to experiment with scenes that were previously too costly or dangerous to execute.

Reels

The End of Hollywood Execs? 

Erik Barmack explores how AI is not just impacting creative roles in Hollywood but is now gunning for executive positions, transforming development, strategy, and more with tools that can mimic various executive functions. This shift signals a potential "Moneyball moment" for Hollywood, where data-driven AI could redefine industry practices.

Athlete.AI Checks In 

Athlete.ai is revolutionizing youth sports by simplifying the creation of highlight reels and scouting reports through AI-powered technology, making it easier for young athletes to showcase their talent and gain visibility.

Fox’s AI Experiment

Fox's CTO, Melody Hildebrandt, advocates for Hollywood to view AI not just as a tool but as a collaborative partner similar to Big Tech, emphasizing the need for the entertainment industry to engage with AI as equity holders rather than mere content providers. AI is already deeply integrated into film production, enhancing creativity and efficiency, with Fox notably aggressive in its use to stay competitive.