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Amazon launches its own AI video tool.
Jason Sigmon
September 19, 2024
AI Ad Film | Flux
Amazon has introduced an AI-powered Video Generator for advertisers, currently in beta, which transforms a single product image into a short video ad. This tool aims to enhance advertising creativity and customer engagement by leveraging Amazon's retail insights to produce customized video content.
This development signifies a shift towards more automated and personalized advertising, potentially reducing costs and increasing the effectiveness of ad campaigns for brands on Amazon. It could also foreshadow broader applications of AI in content creation, impacting creative industries by setting new standards for quick, scalable video production.
Reels
Alibaba’s Models | Flux
Alibaba has launched over 100 open-source AI models and a new text-to-video AI technology under its Qwen 2.5 and Tongyi Wanxiang brands, respectively, to bolster its standing in the generative AI field against giants like OpenAI and domestic rivals. This strategic move showcases Alibaba's commitment to both proprietary and open-source development, enhancing its AI product range with capabilities in multiple languages, coding, and cross-sector applications.
The music video for Jordan Rudess' "Shadow of the Moon" utilized Lightricks' LTX Studio, an AI-powered platform, to blend live-action with AI-generated visuals, streamlining the creative process from brainstorming to final production. LTX Studio enabled rapid visualization of concepts, enhanced storyboard development, and allowed for unique style customization, showcasing AI's growing influence in creative filmmaking.
Christopher Kohls, known online as "Mr. Reagan," has filed a lawsuit against California over a new law that targets "deepfake" political ads, claiming it infringes on his free speech rights by effectively banning his AI-generated parody video of Kamala Harris. This law, signed by Governor Gavin Newsom, mandates that such content must clearly label itself as parody in a manner that Kohls argues would overwhelm his video's display.